Sport and the Mass Media

In class on October 26th and 31th, we discussed how sports and the media are related. We first discussed how closely related sport and the mass media are. They are two of the most successful industries in the U.S. Sport has become so popular because of the media. There are two types of media we discussed, print media and digital media. Print media comes in a tangible form whether it be newspapers magazines, or anything else that has words and images printed on it. Digital media is all electronic. It is basically words and images we receive through audio and/or video. Sports depend on the media to make money, but at the same time media depends on sport. Social media is a way that the sport industry gets a lot of free advertisement. There are people on apps like facebook and twitter who are constantly discussing sport. There are also things like hulu, youtube, and instagram where you can watch different things relating to sport.

In the article Studying Role of Mass Media in Sport Develpoment written by Mona Tavakolli, Alireza Najafi, and Zahra Nobakht Ramezani, they talk about how the sport industry and mass media are related. Tavakolli first starts off with saying how media activities in sport are to communicate and send messages from sport organizations to the audience. He starts taking about on-line media, which is the same as digital media. He discusses the importance of on-line media. Tavakolli uses a few charts to display data. He compares Fars News Agency and BBC News Agency. Both agencies display a lot of professional sport. The difference between the two is that Fars displays a lot of championship news then BBC. BBC shows very little championship news, but shows more educational and public sport. Most of the revenue in sport comes from the professional level, that's why both agencies show a lot of professional sport.

Link: Studying Role of Mass Media in Sport Development